Search results for "Privacy paradox"

Paradoxical social representations of linky smart meters and privacy paradox

2021

Consumer participation to electricity consumption reduction (ECR) has become a major challenge in a context of Energy Transition. The Linky french Smart Meter, which use contributes to ECR, is confronted to many controversies reflecting the social legitimation at stake which underlies its evaluation. This article proposes to study privacy paradox regarding Linky Smart Meter use, mobilizing the conceptual background of consumer psychological empowerment. In that aim, a social representation analysis was conducted involving 271 respondents. Results highlight, on one hand, a privacy paradox involving 3 out of the 4 dimensions of psychological empowerment, and on another hand, the presence of m…